Sysdig Website GTM and Redesign

We reviewed their analytics data, audited their website, and identified the strengths and improvement opportunities. Additionally, we looked at their competitors and analyzed what they were doing and what they were doing right, considering the industry and the target personas. We worked on their overall strategy and defined their guiding principles for the website so the goals of their site were aligned with their overall business goals.

Their goal was to generate more conversions, while making the site easier to use and improving the look and feel.

We provided an actionable plan based on their goals, analytics performance, SEO rankings, competitive analysis, and site audit findings.

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We did an user journey interactive workshop with them to help them prioritizeze the overall journey and their story ensuring it would resonate with their target personas.

User Journeys

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Based on the Web GTM, we provided two options throughhigh-fidelity wires that ultimately guided the final design

Hompage Wires

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Homepage - Final Designs