Ontra Reskin and Redesign

Ontra was a returning client, so we validated that their strategy pillars had stayed the same. We also reviewed their analytics data, audited their website, and identified strengths and improvement opportunities. Additionally, we looked at their competitors and analyzed what they were doing and what they were doing right, considering the industry and the target personas.

Their goal was to refresh the brand, make the site easier to use withouh sacrifying conversions.

We took into consideration their analytics performance, SEO rankings, competitive analysis, and site audit findings as we worked on the new brand.

We did a brand reskin before doing an overall redesign

We conducted a Module Audite, as part of the goal of the project was the repurpuse as many existing modules as possible.

We provided two options throughhigh-fidelity wires that ultimately guided the final design

Hompage Wires

Homepage - Final Designs

Amongst some of the pages created, we designed a very complex pricing page that had several layers to it

Pricing Page