Flexential Website GTM and Redesign

We reviewed their analytics data, audited their website, and identified the strengths and improvement opportunities. Additionally, we looked at their competitors and analyzed what they were doing and what they were doing right, considering the industry and the target personas. We worked on their overall strategy and defined their guiding principles for the website so the goals of their site were aligned with their overall business goals.

Their goal was to generate more conversions, while making the site easier to use and improving the look and feel.

We provided an actionable plan based on their goals, analytics performance, SEO rankings, competitive analysis, and site audit findings.

We did a brand reskin before doing an overall redesign

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We created user journeys to reorganize their story and ensure it would resonate with their personas effectively regardless where they were comming from.

Additionally, on a Phase II we retargetted their user journeys keeping in mind specifically their scaled buyer and we added an strategic user flow with UX insights that helped articulate the intent on the click through patterns the users showed

User Journeys

The goal of this Strategic User Flow was to validate the wires were following the strategy in a more visual way. It also helped validating the CTA strategy and the User Journeys.

Strategic User Flow with UX Insights

Based on the Web GTM, we provided two options throughhigh-fidelity wires that ultimately guided the final design

Hompage Wires

Homepage - Final Designs