ReliaQuest Website GTM and Redesign

We first reviewed their website and identified what worked and where there were opportunities for improvement. Additionally, we looked at their competitors and analyzed what they were doing and what they were doing right, considering the industry and the target personas. We worked on their overall strategy and defined their guiding principles for the website.

Their goal was to make the site more usable and generate more conversions.

We provided an actionable plan based on their goals, analytics performance, SEO rankings, competitive analysis, and site audit findings.

We started by creating user journeys to rebuild their story so it would resonate with their personas effectively.

User Journeys

Homepage Wires

Based on the Web GTM, we provided two options throughhigh-fidelity wires that ultimately guided the final design

Hompage Wires

Platform Wires

Platform Wires

Homepage - Final Designs

Customer Stories Page - Final Design

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