Turning Complexity into Captivating Experiences
I’m an innovative leader who turns intricate ideas into compelling, user-centered experiences. With a knack for creative problem-solving and strong collaboration skills, I craft strategies that inspire and deliver results. As an empathetic leader, I listen, empower, and guide teams to excel. Whether managing multiple priorities or driving positive outcomes, I blend strategy and creativity to create experiences that engage, inspire, and transform.
We first reviewed their website and identified what worked and where there were opportunities for improvement. Additionally, we looked at their competitors and analyzed what they were doing and what they were doing right, considering the industry and the target personas. We worked on their overall strategy and defined their guiding principles for the website.
view projectWe reviewed their analytics data, audited their website, and identified the strengths and improvement opportunities. Additionally, we looked at their competitors and analyzed what they were doing and what they were doing right, considering the industry and the target personas. We worked on their overall strategy and defined their guiding principles for the website so the goals of their site were aligned with their overall business goals.
view projectOntra was a returning client, so we validated that their strategy pillars had stayed the same. We also reviewed their analytics data, audited their website, and identified strengths and improvement opportunities. Additionally, we looked at their competitors and analyzed what they were doing and what they were doing right, considering the industry and the target personas.
view projectWe reviewed their analytics data, audited their website, and identified the strengths and improvement opportunities. Additionally, we looked at their competitors and analyzed what they were doing and what they were doing right, considering the industry and the target personas. We worked on their overall strategy and defined their guiding principles for the website so the goals of their site were aligned with their overall business goals.
view projectWe created a robust and highly scalable Component Library that saved 60% of production time and improved overall efficiencies.
view projectThe Plex Roi Calculator is a marketing tool built on the website to allow customers to calculate their organization's Return of Investment if they implement Plex
view projectSpirometriX. User Experience design for biomedical devices.
view projectFinancial solution for customers to get a loan directly (B2C).
view projectThe Taleo Exchange allowed Taleo's customer to add on partner solutions that extended Taleo's functionality for them
view projectUser Experience and Front end development for online financial institution (B2C).
view projectVarious Events, User Experience Design - Plex Marketing. Everything from signage, marketing materials, booths, badges, onsite branding, screen savers, and keynote design.
view projectThe Definitive Guide to Connected Manufacturing. Award-winning publication.
view projectAward Winner, Brand Awareness Advertising Campaign
view projectFirst Taleo Mobile App - Taleo World App
view projectLanding page for responsive (parallax) interactive infographic
view projectVideo customer success stories from multiple customers. More available upon request.
view projectBrand Advertising Campaign used for Sales Kickoff
view project