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Web GTM and Redesign - Reliaquest

Website GTM Strategy and Redesign

Client • 

Reliaquest

Category • 

UX Strategy

Date • 

February 26, 2024

Project Overview:

​Reliaquest is a cybersecurity company that helps organizations detect, investigate, and respond to cyber threats more effectively. Their main product is designed to unify and automate security processes across various tools and environments, including on-premises systems, cloud services, networks, and endpoints, which enhances visibility and coordination, allowing security teams to manage risks and respond to incidents more efficiently.

Results:

  • Improved website design and navigation.
  • Better usability and accessibility.
  • Increase in overall traffic.
  • Conversion increase.

Objectives:

  1. Make the website more strategic and usable.
  2. Generate more conversions.
  3. Improve the look and feel.

Scope of Work:

Based on the analysis we did, we provided Reliaquest with the following deliverables:

  • Web GTM strategy based on business goals. Including ABM and personalization playbook based on their SEO and analytics data.
  • Comprehensive website audit and competitive analysis.
  • Updated their navigation and site IA.
  • UX wireframes to establish the page structure and interactions.  
  • Website redesign.
  • Development.
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