Project Overview:
CaptivateIQ is a software platform that helps businesses automate and manage their sales commission processes. CaptivateIQ automates the calculations, ensuring sales representatives are compensated accurately and promptly. It saves time and provides transparency, allowing sales teams to see how their commissions are determined.
Results:
- 19.4% increase in homepage page views
- 31.4% increase in overall conversion
- 7.5% increase in direct organic traffic
Objectives:
- Make the website more strategic and usable.
- Generate more conversions.
- Improve the look and feel.
Scope of Work:
Based on the analysis we did, we provided CaptivateIQ with the following deliverables:
- Web GTM strategy based on business goals. Including ABM and personalization playbook based on their SEO and analytics data.
- Comprehensive website audit and competitive analysis.
- Updated their navigation and site IA.
- UX wireframes to establish the page structure and interactions.
- Website redesign.
- Development.
