Project Overview:

Flexential is a company that provides IT infrastructure solutions, including colocation, cloud, connectivity, and data protection services. They operate over 40 data centers across the United States, offering businesses secure and scalable IT environments. Their services help companies manage their IT needs more efficiently by providing high-performance data centers, private and hybrid cloud solutions, and disaster recovery options.

Flexential is only known for its standard colocation services, and most people are not aware that it provides high-density colocation, which supports advanced technologies like AI and machine learning, among other things.

Results:

• 400%+ increase in pipeline
• 200%+ increase in MQL
• 250%+ increase in SQL

Objectives:

1. Become the leader in the space.
2. Generate more conversions.
3. Make the website more strategic and usable.
4. Improve the look and feel.

Scope of Work:

Based on the analysis we did, we provided Flexential with the following deliverables:

• Web GTM strategy based on business goals. Including ABM and personalization playbook based on their SEO and analytics data.
• Comprehensive website audit and competitive analysis.
• Detailed user journeys.
• Overhauled their navigation and site IA.
• UX wireframes to establish the page structure and interactions. Ensuring it matches the user journeys.
• Website redesign and style guide.
• Development.