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Web GTM and Redesign -Sysdig

Website GTM Strategy and Redesign

Client • 

Sysdig

Category • 

UX Strategy

Date • 

February 3, 2022

Project Overview:

​Sysdig is a company that provides security and monitoring solutions for applications running in cloud environments, particularly those using containers and Kubernetes. Their platform helps organizations detect vulnerabilities, respond to threats, and ensure compliance across their cloud infrastructure. By offering real-time visibility and protection, Sysdig enables businesses to maintain the security and reliability of their cloud-based applications.

Results:

  • Improved website overall design.
  • Better usability and accessibility.
  • Conversion rate increase.

Objectives:

  1. Make the website more strategic.
  2. Improve the user experience.
  3. Generate more conversions.
  4. Improve the look and feel.

Scope of Work:

Based on the analysis we did, we provided Sysdig with the following deliverables:

  • Web GTM strategy based on business goals. Including ABM and personalization playbook based on their SEO and analytics data.
  • Comprehensive website audit and competitive analysis.
  • Updated their navigation and site IA.
  • UX wireframes to establish the page structure and interactions.  
  • Website redesign.
  • Development.
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