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Web GTM and Rededesign - Ontra

Website GTM Strategy and Redesign

Client • 

Ontra

Category • 

UX Strategy

Date • 

June 6, 2023

Project Overview:

Ontra is

Results:

  • Improved design and user experience

Objectives:

  1. Make the website more strategic
  2. Improve the user experience.
  3. Improve the look and feel.

Scope of Work:

Based on our analysis we did, we provided Ontra with the following deliverables:

  • Web GTM strategy based on business goals. Including ABM and personalization playbook based on their SEO and analytics data.
  • Comprehensive website audit and competitive analysis.
  • Updated their navigation and site IA.
  • UX wireframes to establish the page structure and interactions.  
  • Website redesign.
  • Development.
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