Consumer Direct Product Design
Ellie Mae
Product Design
November 30, 2013
ICE Mortgage Technology (formerly EllieMae) is a company that provides digital solutions to make the mortgage industry, making the process faster and more efficient. They offer a range of products designed to help lenders, borrowers, and real estate professionals navigate the mortgage lifecycle, from application to closing and servicing. Consumer Direct was a new product that allowed prospective borrowers to fill out a loan application directly, skipping the lending specialist.